diff --git a/README.md b/README.md
index 2581a0cb7..02925650a 100644
--- a/README.md
+++ b/README.md
@@ -8,13 +8,13 @@
 </p>
 
 <h4 align="center">
-  <a href="https://www.meilisearch.com">Website</a> |
+  <a href="https://www.meilisearch.com/?utm_campaign=oss&utm_source=github&utm_medium=meilisearch&utm_content=nav">Website</a> |
   <a href="https://roadmap.meilisearch.com/tabs/1-under-consideration">Roadmap</a> |
   <a href="https://www.meilisearch.com/pricing?utm_campaign=oss&utm_source=engine&utm_medium=meilisearch">Meilisearch Cloud</a> |
-  <a href="https://blog.meilisearch.com">Blog</a> |
-  <a href="https://www.meilisearch.com/docs">Documentation</a> |
-  <a href="https://www.meilisearch.com/docs/faq">FAQ</a> |
-  <a href="https://discord.meilisearch.com">Discord</a>
+  <a href="https://blog.meilisearch.com/?utm_campaign=oss&utm_source=github&utm_medium=meilisearch&utm_content=nav">Blog</a> |
+  <a href="https://www.meilisearch.com/docs?utm_campaign=oss&utm_source=github&utm_medium=meilisearch&utm_content=nav">Documentation</a> |
+  <a href="https://www.meilisearch.com/docs/faq?utm_campaign=oss&utm_source=github&utm_medium=meilisearch&utm_content=nav">FAQ</a> |
+  <a href="https://discord.meilisearch.com/?utm_campaign=oss&utm_source=github&utm_medium=meilisearch&utm_content=nav">Discord</a>
 </h4>
 
 <p align="center">