diff --git a/README.md b/README.md
index 1cc40dfdc..7d27b5fd5 100644
--- a/README.md
+++ b/README.md
@@ -2,7 +2,6 @@
-
MeiliSearch
@@ -29,45 +28,43 @@
For more information about features go to [our documentation](https://docs.meilisearch.com/).
- 
+ 
-> MeiliSearch helps the Rust community find crates on [crates.meilisearch.com](https://crates.meilisearch.com)
-
-## Features
+## โจ Features
* Search as-you-type experience (answers < 50 milliseconds)
* Full-text search
* Typo tolerant (understands typos and miss-spelling)
+* Faceted search and filters
* Supports Kanji characters
* Supports Synonym
* Easy to install, deploy, and maintain
* Whole documents are returned
* Highly customizable
* RESTful API
-* Faceted search and filtering
-## Get started
+## Getting started
### Deploy the Server
-#### Run it using Digital Ocean
-
-[](https://marketplace.digitalocean.com/apps/meilisearch?action=deploy&refcode=7c67bd97e101)
-
-#### Run it using Docker
-
-```bash
-docker run -p 7700:7700 -v $(pwd)/data.ms:/data.ms getmeili/meilisearch
-```
-
-#### Installing with Homebrew
+#### Brew (Mac OS)
```bash
brew update && brew install meilisearch
meilisearch
```
-#### Installing with APT
+#### Docker
+
+```bash
+docker run -p 7700:7700 -v $(pwd)/data.ms:/data.ms getmeili/meilisearch
+```
+
+#### Run on Digital Ocean
+
+[](https://marketplace.digitalocean.com/apps/meilisearch?action=deploy&refcode=7c67bd97e101)
+
+#### APT (Debian & Ubuntu)
```bash
echo "deb [trusted=yes] https://apt.fury.io/meilisearch/ /" > /etc/apt/sources.list.d/fury.list
@@ -75,7 +72,7 @@ apt update && apt install meilisearch-http
meilisearch
```
-#### Download the binary
+#### Download the binary (Linux & Mac OS)
```bash
curl -L https://install.meilisearch.com | sh
@@ -165,33 +162,31 @@ We also deliver an **out-of-the-box web interface** in which you can test MeiliS
You can access the web interface in your web browser at the root of the server. The default URL is [http://127.0.0.1:7700](http://127.0.0.1:7700). All you need to do is open your web browser and enter MeiliSearchโs address to visit it. This will lead you to a web page with a search bar that will allow you to search in the selected index.
-
-
-
+| [See the gif above](#demo)
-### Documentation
+## Documentation
Now that your MeiliSearch server is up and running, you can learn more about how to tune your search engine in [the documentation](https://docs.meilisearch.com).
-
## Contributing
Hey! We're glad you're thinking about contributing to MeiliSearch! If you think something is missing or could be improved, please open issues and pull requests. If you'd like to help this project grow, we'd love to have you! To start contributing, checking [issues tagged as "good-first-issue"](https://github.com/meilisearch/MeiliSearch/issues?q=is%3Aissue+is%3Aopen+label%3A%22good+first+issue%22) is a good start!
-### Analytic Events
+## Telemetry
-Every hour, events are being sent to our Amplitude instance so we can know how many people are using MeiliSearch.
+MeiliSearch collects anonymous data regarding general usage.
+This helps us better understand developers usage of MeiliSearch features.
To see what information we're retrieving, please see the complete list [on the dedicated issue](https://github.com/meilisearch/MeiliSearch/issues/720).
We also use Sentry to make us crash and error reports. If you want to know more about what Sentry collects, please visit their [privacy policy website](https://sentry.io/privacy/).
-If this doesn't suit you, you can disable these analytics by using the `MEILI_NO_ANALYTICS` env variable.
+This program is optionnal, you can disable these analytics by using the `MEILI_NO_ANALYTICS` env variable.
-## Contact
+## ๐ Contact
Feel free to contact us about any questions you may have:
-* At [bonjour@meilisearch.com](mailto:bonjour@meilisearch.com): English or French is welcome! ๐ฌ๐ง ๐ซ๐ท
+* At [bonjour@meilisearch.com](mailto:bonjour@meilisearch.com)
* Via the chat box available on every page of [our documentation](https://docs.meilisearch.com/) and on [our landing page](https://www.meilisearch.com/).
-* ๐ Join our [GitHub Discussions forum](https://github.com/meilisearch/MeiliSearch/discussions) (BETA hype!)
+* ๐ Join our [GitHub Discussions forum](https://github.com/meilisearch/MeiliSearch/discussions)
* Join our [Slack community](https://slack.meilisearch.com/).
* By opening an issue.
-Any suggestion or feedback is highly appreciated. Thank you for your support!
+MeiliSearch is developed by [Meili](https://www.meilisearch.com), a young company. To know more about us, you can [read our blog](https://blog.meilisearch.com). Any suggestion or feedback is highly appreciated. Thank you for your support!